My career began in marketing and copywriting, driven by a fascination for building impactful brands. My journey evolved into leading social impact projects in sustainable fashion, which eventually led me to building tech startups. Through ventures like Harmonic, Undress Runways and Lana, I have learned how to fuse creativity with technology to bring about positive change.

With a background in Marketing, Creative Industries and Psychology, I have honed my skills in experience design; whether it is how people interact with a product, how they feel in a physical space, or how they connect as part of a team - I am fascinated by the human experience.

I draw inspiration from the arts, global movements and nature to create environments that celebrate diversity, inspire curiosity and push boundaries.

My work is grounded in a strong sense of purpose, valuing equity, collaboration and the transformative power of human connection.